Loyalty for hotels, what is it about? This is what we will cover in this article, but first of all, are you clear about what loyalty is and why it is so important? Business professionals, entrepreneurs of small and large companies, speakers; everyone talks about this topic.
You have surely also noticed the enormous amount of content available on the web. It happens that loyalty for hotels has do with a central objective for any business’s success: achieve customer loyalty. Does it seem minor you? Surely not.
In the hotel industry, loyalty is also crucial. Let us ask you something. Is there anything better than a frequent guest who also acts as an ad honorem ambassador and recommends your hotel friends, family, or colleagues? The answer is obvious.
Of course, achieve that goal, certain strategies must be activated. What if you don’t have loyalty? Well, it will be very difficult achieve that goal. It could happen, but the results will be amplified if you start a serious loyalty program.
Next, we are going explain 5 loyalty techniques for hotels. Here, we are hoteliers like you, so we can safely say that these tips, if applied correctly, always yield positive results.
Are you interested? Keep reading!
Cross campaigns with other businesses
When two or more companies or businesses come together offer cross-benefits (if you buy in A, you get a discount in B and vice versa), the results are usually highly favorable for both parties.
The trick is that your trade “partner” is not chosen randomly or according your preferences but based on your frequent guests’ real tastes.
Research, find out which businesses visit when they are staying at your hotel, and build campaigns based 100% on your visitors’ choices or purchasing style.
Check-in and check-out adapted
Recommended only for long-term guests, the idea is customize, adapt, or make the entry and exit more flexible according the schedules or availability of your frequent guest.
Carrying out this loyalty action for hotels compromises any hotel’s organizational scheme, so it is only advisable take it inaccount with people with a long relationship with your hotel or with corporate guests (independent professionals or sent companies).
Offering them check out later or check-in earlier is actions that can undoubtedly support you in your preferred customers’ loyalty.
Do your frequent guests stock up and make small purchases when they are at your hotel? It can be something edible, a drink, magazines, or newspapers. The idea here is get ahead and have everything ready before arrival. Surprise can make a difference.
Of course, you will have investigate, ask them questions, and observe for all this be possible. It will be a very difficult thing do with occasional guests, but the regulars are targeted here.
Invitation special events
The idea is organize professional, gastronomic, or cultural meetings in your hotel’s facilities and take advantage of the occasion invite your frequent guests.
They won’t always match your reservations, but an event can act as a catalyst. That is, you must tempt them with something special.
Apply a card or point system
It is a common practice in all types of companies, shops, and hotels worldwide. Create a club of frequent guests, with a scoring system that grows with each reservation and purchase of additional services. Those points can then be redeemed for prizes, free stays, lunches or dinners, etc. Without a doubt, it is a classic and effective loyalty technique for hotels that you should not overlook.